Go-to-market for companies building the energy transition.
Jonathan Oakley advises solar, storage, and e-mobility companies on channel strategy, market entry, and commercial leadership, built on two decades running go-to-market at ABB, Shoals Technologies, REC Solar, Planted Solar, and AeroVironment.
- 20+ years across solar, storage, and e-mobility go-to-market
- Multi-billion-dollar pipeline growth at a venture-backed solar developer
- A battery storage business line built from the ground up into an established, robust, ongoing revenue-generating business
- A direct-to-channel sales transformation that multiplied revenue at a global e-mobility company
Want the specific numbers behind these: pipeline figures, named accounts, deal specifics? The full track record is in the portfolio, available on request.
What I do
Channel & Partner Strategy
Built and scaled partner networks from scratch; shifted revenue mix from direct to channel without losing growth.
Market Entry & New Verticals
Opened new markets and business lines inside existing companies, whether geographic, vertical, or product.
GTM & Commercial Leadership
Fractional or advisory sales leadership for companies past founder-led sales but before a full commercial org.
Most of this work starts as a conversation about a specific problem: a channel that isn't converting, a market you haven't cracked, a sales org that's outgrown how it was built. Start there.
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